The Paseo Bella Vista has always been a landmark on Route 6. Even before it became known as the Paseo, the DM Service Station was a landmark at the entrance to the city of Bella Vista and a strategically important stop in the south of the country.
When we essentially conducted a brand and communication assessment as a branding agency, we identified the need for visual and auditory identity work.
In the SWOT analysis, we found one of its main strengths to be the fact that «that corner» was always a point of interest on the map that was impossible to miss. With this concept in mind, we created an isologo featuring the shape of a «PIN» with the underlying idea of a POI (Point of Interest). Our creative team developed a wonderful graphic system, with a tropical and eco-friendly style. We designed abstract elements that represent symbols of the city of Bella Vista, such as water, vegetation, the sun, and yerba mate.
We carry out brand positioning work, with comprehensive digital management that includes social media and the web.
