Packaging design plays a key role in the purchasing decision, especially when the target audience is children. For the new Vanilla and Honey Kids Instant Cooked, we focused on creating packaging that communicates joy and fun at first glance.
The intention was to capture the attention of children, but also of their parents, ensuring its prominence on the shelves and generating a feeling of joy upon opening the product.
We included Coco, a friendly character who brings a sense of relatability and fun to the design, seeking to create an emotional connection with children. His presence reinforces the message that cocido is not only delicious but also friendly and family-friendly.
The typographic details were designed to communicate clearly and creatively. Each design element is aligned with the brand’s visual identity, but with a more playful and dynamic approach.
It esencia, we carry out planning, design, feasibility analysis, and product positioning strategies.
Good design can speak for the product and connect with families, ensuring that the purchasing experience begins from the moment they see the packaging.
You can learn more about Instant Vanilla and Honey Kids on Pajarito’s website:
