Twenty-five years ago, a different kind of project was born. Not just a sanatorium, but a space where medicine meets faith, where every patient is treated with dignity, and every life story is attended to with respect, professionalism, and love.
Luz y Vida was, is and will continue to be a work of justice, a reflection of Christ’s compassion in the world of health.
Esencia, we understand that building or evolving a brand cannot and should not be based on intuition or personal taste. Therefore, our entire work process begins with a professional, methodological, and strategic approach: At our agency, we carry out this process from an interdisciplinary perspective.
For the development of the branding and communication planning project for the Luz y Vida Clinic, we began our work with a comprehensive and structured brand audit. This audit included an evaluation of the various media where the brand was present: from printed materials such as brochures, institutional signage, and stationery, to physical elements of the environment, such as signage, interior decoration, uniforms, and the overall ambiance of the clinic.
We approached the redesign of the logo with particular care, as we understand its profound symbolic value for the institution.
We refined the logo, maintaining its visual structure while improving its versatility and legibility across all formats.
