The development of the Alex Gotze brand stems from a clear starting point: the need to build a unique identity, distinct from the family business legacy, without losing the symbolic value that the surname represents in the industry.
The decision was made to develop a brand based exclusively on the name ALEX GOTZE, dispensing with logos or graphic symbols.
SOCIAL MEDIA
Social media functions as the initial layer of the funnel: where attention is captured and demand is generated.
We design a performance-driven content strategy, with pieces created to stand out, generate interaction, and drive qualified traffic to the website. Each post addresses a specific objective within the user journey: to attract, educate, and drive conversion.
In this way, social media ceases to be merely about visibility and becomes a strategic channel that fuels the digital ecosystem and boosts sales.
WEBSITE
e-commerce
In a context where purchasing behavior has radically changed, a digital presence has gone from being an option to becoming the primary sales channel. Today, customers no longer rely exclusively on physical stores: they research, compare, and buy directly from digital environments.
At Webvia, we developed an e-commerce website platform designed not only to showcase products but also to convert visits into sales. The focus was on creating an agile, clear, and action-oriented experience, facilitating the purchasing process and enhancing business scalability.
The result is an active digital channel that keeps pace with the evolution of today’s consumer and positions the brand within an ecosystem where sales happen 24/7.
