One of the most pivotal moments for anyone is dawn, the moment they wake up and begin their day. Our core concept starts with that beginning, creating a fresh identity that evokes that moment of awakening.
We aim to provide a rejuvenating experience to every guest from the moment they encounter the brand, and consequently, throughout all the other services we offer.

Recognition of the city through identity

HEX CODE: #F3A44C

CMYK: 0 – 42 – 75 – 2

RGB: 243 – 164 – 76

PANTONE 7411 C

HEX CODE: #000000

CMYK: 100 – 100 – 100 – 100

RGB: 0 – 0 – 0

PANTONE BLACK 6 C

HEX CODE: #FFEED4

CMYK: 0 – 8 – 21 – 0

RGB: 255 – 238 – 212

PANTONE 7506 C