A necessary redesign of Visual Identity, to show the current state of a consolidated company in the market, with a history of 25 years.
We redesigned the Corporate Visual Identity without changing the company logo because it is already positioned in the market and has a strong presence.
Instead, we carried out a growth plan for the company, defining new brand applications based on the Visual Identity system. We created an institutional claim, «value & action«, which allows us to communicate the essence of the Consulting Firm: using an expression that is already known in the field (phrases like «we add value» are common and assimilated by the target audience). However, we understood that CRS+SCH has, in addition to value, a very marked imprint of action, of effectively carrying out the processes suggested to its clients.
Complete design of the Institutional Visual Identity, including printed materials, signage, and architecture.
Once the image and communications strategy was developed, we proceeded to implement a digital campaign, which allowed us to publicize the company’s new image.
The digital campaign continued with the Digital Management service, which included social media management, content generation, e-flyer design, web content creation for the company blog, and customer conversation monitoring.
